In today’s marketing world, gut feelings don’t cut it anymore. Rodrigo Ruiz De Teresa has built his reputation on a simple but powerful principle: Let the data lead. But how exactly does he turn numbers into marketing magic? Let’s break it down.

1. The Power of Customer Insights

Rodrigo doesn’t just look at surface-level metrics like clicks or impressions. He dives deep into customer behavior data to understand:

1. What content resonates most? (Are people engaging more with videos or long-form articles?)

2. Where do customers drop off? (Is there a leak in the sales funnel?)

3. What’s the real ROI of each campaign? (Not just sales, but customer lifetime value.)

For example, while working with an e-commerce brand, Rodrigo noticed that while their Instagram ads were getting tons of likes, their email campaigns had a much higher conversion rate. So, he shifted budget to nurture email subscribers rather than chasing vanity metrics.

2. A/B Testing Everything

Rodrigo lives by the mantra: "Never assume—always test."

1. Subject lines (Does "Last Chance!" outperform "Don’t Miss Out!"?)

2. Call-to-action buttons (Is "Buy Now" better than "Get Yours Today"?)

3. Landing page layouts (Should the pricing table go above or below testimonials?)

One of his most famous tests was for a SaaS company where he discovered that changing the color of their signup button from blue to orange increased conversions by 22%. Small tweak, big impact.

3. Predictive Analytics: The Future of Marketing

While most marketers analyze past performance, Rodrigo uses predictive modeling to forecast trends.

1. Which products will trend next season?

2. When is the best time to launch a campaign?

3. Which customer segments are most likely to churn?

For a travel agency, Rodrigo’s team used AI to predict post-pandemic travel trends, allowing them to create targeted campaigns before competitors even noticed the shift.

Key Takeaway

Rodrigo Ruiz De Teresa proves that marketing isn’t just an art—it’s a science. By combining deep data analysis with creativity, he consistently delivers campaigns that don’t just look good, but drive real business growth.